Web Site Building: Web Optimization
Introduction
The given article is intended for authors and owners of the sites wishing in more details to prosecute by subjects of search optimization and promotion of the resource. It is calculated basically on beginners though also on the skilled web designer, I hope, you will get from it something new. It is possible to find a considerable quantity of articles in the Internet on a theme of search optimization, in the given article attempt to unite all information in the form of a uniform, consecutive course.
The information presented in the given article can be divided into some parts:
- Accurate, concrete recommendations, practical guidance to action;
- The theoretical information which, in our opinion, any expert in this area should possess;
- Councils, supervision, the recommendations received on the basis of experience, studying of various materials, etc.
1. The general information on search engines:
History of development of search engines
In an initial stage of development of the Internet, number of its users were insignificant, and volume of the accessible information rather small. In most cases to the Internet employees of various universities and laboratories had access, and as a whole the Network was used in the scientific purposes. At this time the information search problem in a network was far not so much actual, as now.
Creation of catalogs of sites in which references to resources were grouped according to subjects became one of the first ways of the organization of access to information resources of a network. Site Yahoo which was created in April, 1994 became the first such project. After the number of sites in catalog Yahoo has considerably increased, possibility of information search in the catalog has been added. It, certainly, was not a search engine in full sense as the search area has been limited only by the resources which are present at the catalog, instead of all resources of a network the Internet.
Reference catalogs were widely used earlier, but have practically lost the popularity now. The reason of it is very simple – even the modern catalogs containing a large quantity of resources, represent the information only about very small part of Internet. The biggest catalog of network DMOZ (or Open Directory Project) contains the information on 5 million resources while the base of a Google search engine consists from more than 8 billion documents.
Project WebCrawler appeared in 1994 and became the first high-grade search engine.
In 1995 there were search engines Lycos and AltaVista. Last many long years were the leader in the field of information search in the Internet.
In 1997 Sergey Bryn and Larry Page have created Google within the limits of the research project at Stanford University. At the moment Google the most popular search engine in the world.
On September, 23rd, 1997 the Yandex search engine most popular in a Russian-speaking part the Internet has been officially announced.
Now exists 3 basic international search systems – Google, Yahoo and MSN Search, having own bases and algorithms of search. The majority of other search systems (which can be counted much) use results of 3 listed in this or that kind. For example, search AOL (search.aol.com) and Mail.ru use base Google, and AltaVista, Lycos and AllTheWeb – based on Yahoo.
Today the online technologies have become very popular. The Internet network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for info on how to build a website, are advised to refer to the Internet itself. It is full of docs on how to make a website and respective topics.
In any way, it wouldn’t be smart not to use this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “make a new website” and similar topics.
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